branding | thrive

A branding system designed for Goodwill Industries for a new and unnamed internal employee wellness program under development. The creative brief indicated the program would focus not only on improving physical health, but also mental and emotional health and wellness.

Because all three aspects are necessary to true well-being, I chose "thrive" for its name and the logo reflects this balance of three. Three colors were selected from Goodwill's branding palette - dark blue for mental/head, lime green for emotional/heart and turquoise for physical/body. Each color can be used to easily identify materials for those different aspects of the program.

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