brand design
How does brand design help my business?
A strong, professional brand identity is crucial for entrepreneurs and small businesses looking to make their mark in a competitive market. It goes beyond just a logo — your brand identity defines how your business is perceived, setting the tone for your values, services, and customer experience.
A well-crafted brand helps build trust, attract your target audience, and distinguish your business from the competition. In today’s digital landscape, where first impressions often happen online, a cohesive and professional brand identity is essential for establishing credibility and driving long-term success.
“Your brand is the single most important investment you can make in your business.“
– Steve Forbes
Editor-in-chief of Forbes magazine
Benefits of a strong brand strategy…
Builds credibility and trust for your business
Inconsistency confuses, but strong branding does the opposite. Customers don’t have to guess how or why your products and services relate to your business because it’s clear. A customer is more likely to do business with a company they recognize and trust.
Increases customer loyalty and retention
Branding increases trust, and trust is a pillar of customer loyalty. Your brand identity attracts customers because they can tell what you stand for, which helps them feel connected to you. When customers feel connected to a business, they’re more likely to be loyal.
Increases ROI and profits for your business
Being profitable is the ultimate goal, as it allows you to keep your business running, innovate continuously, and provide the delightful experiences that customers expect and desire.
Branding plays a significant role in achieving high ROI and growing your business.
Helps you stand out from competitors
Branding helps you stand out from the crowd and gain an edge in an increasingly competitive market.
Your brand identity differentiates you from your competitors, especially in industries where it’s not easy to stand out because you offer similar services.
Ready to elevate your brand for greater success?
Your brand’s voice deserves to be heard and applauded through gorgeous and strategy-driven design. Take your brand on a transformative journey that ends with not only a beautiful and polished new presence, but one that speaks to your ideal audience and sets the stage for your business to take off.
Our process
Get in touch by filling out my free consult form. I'll schedule a short call for us to meet and discuss your project and pain points. After we visit, you'll receive a proposal to review and approve.
You'll receive a branding questionnaire to help you think about your goals, target audience, and more. Once it's completed we'll chat about your answers.
Next, I’ll review samples of your current branding (if you have any) and your competitors’ branding to see where you’re starting from and how you can stand out.
Here's the fun part: We start designing your new brand! I begin by designing several logo concepts, selecting brand colors, and choosing brand fonts.
Logo concepts will be presented for your review and approval, then full brand guidelines and a mood board will be created.
Because we’ve laid good groundwork for the project, the proposed solutions are usually right on target. But if needed, in the following few days we can make small edits so it’s even more awesome.
You'll receive main and alternate logo files and a your finalized brand style guide. It will be your reference for all the approved elements of your brand identity: voice, messaging, logos, fonts, color palette, icons and brand images.
The guide will also provide some examples of how your different brand elements can be combined. This invaluable reference will keep you on-brand going forward. You and any other designers or vendors will know how to make new materials look consistent.
